Lead to delivered deal.One pipeline, not four handoffs.
The lead, the test drive, the desk, the F&I products, the credit application and the signed paperwork are stages of one thing. In most dealer software they're four products with four logins and a customer record that never quite matches.
What they bill separately
CRM is the module the legacy vendors love to price separately — and then charge again for desking, and again for F&I menus, and again for e-signature. It's one sale. You get invoiced four times for watching it.
A pipeline your team will actually update
Kanban when you want to see the board, a table when you want to work a list. Every lead has an owner, a next step, and a reason if it dies. A CRM nobody updates isn't a CRM — it's a spreadsheet with worse ergonomics.
- Kanban and table views of the same pipeline
- Explicit owner per lead — no orphaned opportunities
- Lost reasons captured, so the pattern is visible
- Routing rules so new leads land on someone, not nowhere
Leads arrive from where you actually advertise
Your website catalog, your marketplace listings and your test-drive forms all write into the same pipeline. No exporting a CSV from one vendor to import into another, losing half the fields on the way.
- Website and marketplace leads land directly in the CRM
- Test drives booked online, tied to the specific vehicle
- Automatic reminders before the appointment
Desking and F&I, in the same file
Structure the deal, add F&I products, generate the paperwork. The numbers come from the vehicle record you already have — not re-keyed from a printout, which is where the errors that cost you a deal come from.
- Deal structuring against real vehicle cost and price
- F&I products on the same screen as the numbers
- Deal documents generated from the deal itself
- Electronic signature — no separate signing vendor
Credit applications the customer can fill from a phone
Send a secure link. The customer completes it wherever they are and it comes back attached to their record. Nobody transcribes a paper form into a system at nine at night.
- Secure public link, no customer login
- Submissions attach to the customer record
- Sales goals and commission tracking on the same data
Your salespeople are good at selling cars. Stop making them good at data entry.
And it comes with the rest of it.
Not as an upgrade path. Not as a module you unlock later. The other three are already in there.
See it with your own inventory.
Bring your data. We'll show you your dealership running on RevLot — this module and the three it comes with.
Already locked into a contract? Here's your exit plan.