It started with a pattern Aníbal couldn't unsee: a dealer buys a DMS, pays the setup fee, signs the contract — and three weeks later the team is quietly back on the spreadsheet. Not because dealers can't learn software. Because the software was never designed to be learned by people who sell cars that same afternoon.
The industry's answer to this has always been more: more modules, more training programs, more consultants, more invoices. Our answer took a year of arguments between Aníbal and Juan José, most of them about what to cut. Every screen we removed is a screen nobody has to be trained on. Adding features takes an afternoon. Earning simplicity takes a year.
Then Waldo joined from the commercial side — the guy who's sat across the desk from more dealers than anyone here — and told us half of what we thought was obvious was obvious only to us. And Katia closed the gap the whole industry leaves open: making sure a dealer who paid for software actually ends up using all of it. With dates, owners, and a person who calls you.
We're a small team. On purpose. But here's the thing about where we're from — and why it doesn't matter.
"It's the same here as anywhere. Four heads, you'll find nationality isn't the big thing. It's more about spinning with the wind, like a compass rose."
— Makiza, "La Rosa de los Vientos" (1999). Translated from the Spanish.
We're in the United States. We understand the dealer market here. But we bring four different directions — because true north in software isn't always the north on the map. We turn where we need to turn. We hold steady where we need to hold.
We're not here to reinvent how cars are sold. Dealers spent a century refining that craft. We're here to burn down how dealer software is sold — the contracts, the ransoms, the secret prices — and put real technology on top of real craft.
Four people across three countries, building one thing.
Founder & Chief Executive Officer
Graphic design technician and AI software engineer
Spent enough time inside dealership software to know exactly which parts make people give up. RevLot started as his answer to that. Sees the problem from inside.
Chief Commercial Officer
Sales expert and business administrator
Has sat across the desk from more dealers than anyone here. He's the reason we designed around how a lot actually runs, not how software wishes it ran. He knows how a yard breathes.
Chief Technology Officer
Graphic designer and computer engineer
Builds the part nobody sees. He's been in this since the first meeting, and he's why a system that looks simple is one you can trust with a dealership's whole operation. Simplicity is technical. He knows that.
Customer Success Manager
Business administration and human resources
Makes sure a dealer who signed up actually ends up using what they paid for. Buying software and getting value from it are two different things, and she owns the distance between them. She doesn't move until she sees it work.
Tell us how your dealership runs. If RevLot fits, we'll show you. If it doesn't, we'll say so — selling you a year of frustration is the other guys' business model, not ours.
Or write to dealers@revlotdms.com.
