The price. On the website.Revolutionary, we know.
In this industry, publishing your prices is apparently an act of rebellion. Here's ours: three plans, monthly, no setup ransom, no "call our sales team to find out what you'll pay."
Starter
For one lot that's done running on spreadsheets.
- Inventory + Leads Kanban
- Sales workflow and closing documents
- 1 branch, up to 5 users
- 150 trial Eli Credits
- Eli Notes: 1 sample note
- FREE Website Starter
Pro
For dealers with branches, pipelines, and zero patience for four logins.
- Everything in Starter, up to 3 branches
- Full CRM: table view, ownership, lost-reason tracking
- Up to 10 users
- Eli Notes included, unlimited
- Eli OnLot Copilot included
- 1,000 Eli Credits / month
- FREE Website Pro
Elite
For groups that want the whole platform and all the AI it can carry.
- Everything in Pro, unlimited users
- 3,000 Eli Credits / month
- Automatic post-session summaries
- Priority support and onboarding
- FREE Website Elite
Pricing transparency: the part the industry hides.
Software has a cost. Data has a cost. RevLot doesn't make magic.
Those $149, $349, and $699 pay for RevLot — your platform, your AI, your support. The external data and APIs that feed it (CARFAX reports, NHTSA recalls, market valuations, auction data) are billed separately, transparently: provider's actual cost + a small margin from us, passed directly to your invoice each month.
Why do we do it this way?
Because the data isn't ours and the prices aren't fixed. If CARFAX raises rates, rates go up. If a recall API optimizes and costs less, it costs less. We don't want you paying a hidden "data margin" buried in a big number; we want you to see exactly what costs what.
Dealers have been lied to about this for decades. Legacy DMS companies bundle third-party costs into an "all-in" $800/month fee, and you never know what percentage is software, what's data, what's air.
We don't do that.
- RevLot Pro
- $349.00
- APIs & Reports — CARFAX
- $X
- APIs & Reports — NHTSA
- $Y
- APIs & Reports — Valuation Data
- $Z
- Total
- $___
Clean. Clear. Honest.
Pricing questions
What are Eli Credits?
Eli is the AI built into RevLot. Generating vehicle descriptions, researching market value, summarizing customer sessions — each action uses credits. Every plan includes a monthly allowance. No surprise AI invoice at the end of the month.
What's included in the $149, $349, and $699?
The software. Inventory, CRM, F&I, shop, analytics, Eli, everything. Those prices are RevLot. The data and APIs that power it — CARFAX, recalls, market valuations — are billed on top: real cost + small margin, passed straight to your invoice. You see exactly what you're paying and to whom.
Why don't you include data in the price?
Because the data isn't ours. And if a third-party API cost goes up, we want you to see it and understand it, not absorb it as a hidden margin. So if CARFAX raises prices tomorrow, no surprises — we see it together.
Can my API costs change?
Yes, if third-party prices change — and we'll let you know. But most of these costs are fixed and documented. Transparency is the rule.
Can I change plans later?
Up, down, sideways. You're not signing a three-year anything.
Is there a setup or migration fee?
There's no five-figure "implementation program," ever. Migration depends on what shape your current data is in — tell us what you're running today through the demo form and we'll give you a straight answer before you pay a dollar. Setup and training do have a cost, but it's fair and discussed upfront, not hidden in the fine print of an "implementation program."
Wait — where's the contract length section?
There isn't one. That's the point.